How do you promote your clothing brands? That’s an important question, especially when you’re just starting out and trying to get your name out there. The world of online promotion can be difficult to navigate, especially if you’re new to it. With so many different strategies available and hundreds of different platforms that you can use, it can feel like an impossible task trying to figure out which one to use and how best to use it. Fortunately, there are some tried-and-true methods for promoting your clothing brands online that will get you good results over time.
Use Influencers
When promoting clothing brands, it is important that you understand and take advantage of influencers. An influencer is a social media personality or an internet celebrity who has access to followers and fans on platforms like Instagram, YouTube, Twitter, Facebook, and more. Influencers help sell your product because they have built-in fanbases willing to buy what they are selling. It’s important when utilizing influencers that you maintain good relationships with them.
Use Pop-ups
If you’re looking for a way to boost sales without paying for more advertising, pop-ups may be exactly what you need. With pop-ups, it’s easy for people to make a purchase directly from your site, meaning you can fill up your shopping cart with no extra effort on their part. But don’t just slap a pop-up onto your website and hope for the best—make sure you set things up properly so that you get the maximum benefit from each sale. For example, if someone wants to buy something in your store but they aren’t ready yet, have them enter their email address so that they can be notified when they are ready.
Use Offline Events
Promoting your clothes with offline events is a great way to get people interested in purchasing from you. Consider hosting an event yourself, such as a fashion show or open house. Or work with like-minded businesses that also sell apparel—your store could be part of a pop-up shop, for example. If you’re new to marketing and promotion, it’s important to remember that these events are more about building relationships than making sales; don’t put too much pressure on yourself if you don’t make a lot of money right away.
Do Some Market Research
Conducting market research is very important and one of many steps in how to promote your best clothing brands, especially for those who are new to fashion. The most obvious place you should begin with is doing some Google searches of relevant words and phrases like men’s fashion market research. It’s also a good idea to talk with retailers and wholesalers that already sell similar products or do market research on local trends.
Build a Website
Once you’ve determined which social media platform is right for you, and set up your page, it’s time to start promoting yourself. To do so most effectively, it helps to have a website where people can learn more about you or order any items they see in photos or read about in posts.
Build Relationships with Retailers
Retailers are a great way to spread awareness of your new clothing line. But, you have to build relationships first before they will seriously consider carrying your brand. Make sure you go visit them in person, send follow-up emails or call them—but if all else fails, don’t be afraid to bribe! Be creative with gifts and samples of your products. You might just end up with a big retailer on board for what you’re selling.
Get people on your email list first
Without an email list, there is no business—so if you can get people on your list first, then it will make it much easier for you to sell them later on. If you don’t have any experience with building an email list, I highly recommend reading our guide: How to Start a Clothing Brand (Without Losing Your Shirt). It covers everything you need to know about how to start a clothing brand from scratch.
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